Terms

Keystone Dentistry — Privacy Policy 2828 E. 96th Street, Indianapolis, IN 46240 (317) 575-1120 | reception@keystonedentistry.com Effective Date: June 1, 2026

Notice regarding HIPAA & protected health information

This Privacy Policy governs information collected through our website only. The collection, use, and disclosure of your protected health information (PHI) as a dental patient is governed separately by our HIPAA Notice of Privacy Practices, as required by federal law. Our HIPAA Notice of Privacy Practices describes how your medical and dental records may be used and disclosed, your rights regarding your protected health information, and our legal duties with respect to your health information. It is provided to you at your first visit and is available upon request at our office. For questions about your patient records or PHI, please contact us directly at (317) 575-1120.

1. Overview

At Keystone Dentistry, we are committed to protecting your privacy. This Privacy Policy describes how we collect, use, and protect information gathered through our website. By using our website, you agree to the practices described in this policy.

2. Information we collect

When you visit or interact with our website, we may collect the following:

Personal information: Your name, email address, phone number, and any other information you provide when you contact us or fill out forms on our website.

Usage data: Information about your internet connection, device, and how you access and use our website, including IP address, browser type, browser version, operating system, pages visited, and time spent on pages.

SMS messaging data: If you opt in to receive SMS messages, we will collect your mobile phone number and message content for the purpose of appointment reminders and dental care communications.

Cookies and tracking data: We use cookies and similar tracking technologies to collect usage information and improve your website experience. See Section 5 for more details.

3. How we use your information

We use the information we collect to:

• Respond to your inquiries and manage dental appointment requests.
• Communicate with you regarding appointments, reminders, and relevant communications via SMS and email.
• Improve our website and services based on usage patterns and feedback.
• Send newsletters or other communications you have opted in to receive.
• Comply with legal obligations and protect our rights.

We do not sell, rent, or share your personal information with third parties for marketing purposes.

4. SMS messaging

By providing your mobile phone number and opting in, you consent to receive SMS messages from Keystone Dentistry related to your dental care, appointment reminders, and other relevant communications.

• Opting out: Reply STOP to any message to unsubscribe at any time.
• Help: Reply HELP for assistance or contact us at (317) 575-1120.
• Message frequency: Varies based on your appointments and interactions.
• Rates: Message and data rates may apply depending on your carrier and plan.

5. Cookies

We use the following types of cookies on our website:

Authentication cookies: Used to identify you when you visit and navigate our website.

Security cookies: Used to protect user accounts and prevent fraudulent use.

Analytics cookies: Used to analyze the use and performance of our website.

Cookie consent cookies: Used to store your preferences regarding cookie use.

We use Google Analytics to analyze website usage. Google’s privacy policy is available at policies.google.com/privacy. You may opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout.

You may set your browser to refuse all or some cookies. Please note that disabling cookies may affect the functionality of certain parts of the website.

6. Data retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Usage data is generally retained for up to 26 months and resets with each new session or activity. We will delete your personal data upon request unless retention is required by law.

7. Disclosure of your information

We do not sell or rent your personal information. We may share your information only with:

• Service providers who assist us in operating our website and delivering services, under confidentiality obligations.
• Legal or regulatory authorities when required by law or to protect the rights, property, or safety of our patients, staff, or others.

Our website uses the following third-party services that may collect data independently:

Google Analytics — Website analytics (policies.google.com/privacy)

Facebook / Instagram (Meta) — Social media links (subject to Meta’s Privacy Policy)

8. Third-party links

Our website may contain links to third-party websites. We have no control over the content or privacy practices of those sites and are not responsible for any loss or damage arising from your use of them. We encourage you to review the privacy policy of every site you visit.

9. Data security

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

10. Children under 13

Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we learn we have collected such information without parental consent, we will delete it promptly.

11. Your rights

Depending on your location, you may have the following rights regarding your personal information collected through this website:

• The right to access your personal information.
• The right to request correction of inaccurate information.
• The right to request deletion of your personal information.
• The right to opt out of analytics tracking via the Google Analytics Opt-out Browser Add-on (tools.google.com/dlpage/gaoptout).

To exercise any of these rights, please contact us at (317) 575-1120 or reception@keystonedentistry.com. For rights related to your patient health information, please refer to our HIPAA Notice of Privacy Practices.

12. Changes to this policy

We may update this Privacy Policy from time to time. The “Effective Date” at the top of this page will reflect the most recent revision. Your continued use of our website after any update constitutes acceptance of the revised policy. We encourage you to review this page periodically.

13. Contact us

If you have questions or concerns about this Privacy Policy, please contact us:

Keystone Dentistry 2828 E. 96th Street Indianapolis, IN 46240 (317) 575-1120 reception@keystonedentistry.com

Thank you for choosing Keystone Dentistry. Your trust is important to us, and we are committed to protecting your privacy.

© 2026 Keystone Dentistry. All rights reserved.

Keystone Dentistry — Website Terms & Conditions 2828 E. 96th Street, Indianapolis, IN 46240 (317) 575-1120 | reception@keystonedentistry.com Effective Date: June 1, 2026

1. Agreement to terms

By accessing or using our website, you agree to be bound by these Terms and Conditions (“Terms”). If you do not agree with any part of these Terms, please discontinue use of the Website immediately.

This Website is intended for users who are 13 years of age or older. By using the Website, you confirm that you meet this age requirement.

2. Intellectual property

All content on this Website — including text, images, graphics, logos, site design, layout, and organization — is the intellectual property of Keystone Dentistry and its licensors, protected by U.S. and international copyright laws.

You are granted a limited, non-exclusive license to view and access Website content for personal, non-commercial use only. Commercial use of any kind is strictly prohibited. This license does not transfer ownership of any intellectual property rights.

3. Acceptable use

You agree to use this Website only for lawful purposes. You must not:

• Republish, sell, sublicense, or commercially exploit any Website content without prior written consent from Keystone Dentistry.
• Publicly perform or display Website content without authorization.
• Use the Website in any way that damages, disrupts, or impairs its functionality or availability.
• Use the Website in violation of applicable local, state, or federal laws or regulations.
• Engage in data mining, scraping, harvesting, or any similar automated data collection activities.
• Use the Website for unauthorized advertising, marketing, or spam.
• Use the Website as a substitute for professional health care or medical advice.

Keystone Dentistry reserves the right to restrict access to any area of the Website at its discretion and without notice.

4. Medical information disclaimer

Content on this Website is provided for informational and educational purposes only and does not constitute medical advice, diagnosis, or treatment. It is not intended to substitute for professional health advice or to contradict advice given by your health care provider. Do not use this Website to disregard or delay seeking health advice based on anything you read or see here. Always consult a qualified dental professional for personal medical advice specific to your situation.

5. Service inquiries & appointments

Information submitted through our contact or appointment request form is used solely to respond to your inquiry and provide dental services. Submitting a form does not constitute a binding contract or guarantee of appointment availability. We will contact you to confirm scheduling.

6. Your content

“Your Content” refers to any material — including text, images, or other media — that you submit, upload, or display on this Website.

By submitting Your Content, you grant Keystone Dentistry a non-exclusive, worldwide, irrevocable, royalty-free license to use, reproduce, publish, and distribute it solely in connection with the operation of this Website.

Your Content must be original and must not infringe upon the intellectual property or privacy rights of any third party. Keystone Dentistry reserves the right to remove Your Content at any time without notice if it is deemed inappropriate or in violation of these Terms.

7. Privacy policy

Your use of this Website is also governed by our Privacy Policy, which describes how we collect, use, and protect your personal information. By using the Website, you consent to the data practices described in that policy.

8. No warranties

This Website and its content are provided on an “as is” and “as available” basis without warranties of any kind, either express or implied, including but not limited to implied warranties of merchantability or fitness for a particular purpose.

Keystone Dentistry does not warrant or guarantee the accuracy, relevance, completeness, timeliness, or appropriateness of any information on this Website. All information is accessed and used at your own risk.

9. Limitation of liability

To the fullest extent permitted by applicable law, Keystone Dentistry, its officers, employees, suppliers, and affiliates shall not be liable for any direct, indirect, incidental, consequential, punitive, or exemplary damages arising from your use of — or inability to use — this Website or its content, including but not limited to data loss, business interruption, or any other pecuniary loss.

10. Indemnification

You agree to indemnify, defend, and hold harmless Keystone Dentistry and its officers, employees, suppliers, and affiliates from and against any claims, damages, liabilities, and expenses (including reasonable legal fees) arising from your use of the Website or your violation of these Terms.

11. Governing law

These Terms are governed by and construed in accordance with the laws of the State of Indiana, without regard to its conflict of law provisions. Any disputes arising under these Terms shall be resolved exclusively in the state or federal courts located in Marion County, Indiana, and you consent to personal jurisdiction in those courts. Any legal action must be commenced within one year after the cause of action has arisen.

12. Changes to these terms

Keystone Dentistry reserves the right to modify these Terms at any time. The “Effective Date” at the top of this page will reflect the most recent revision. Your continued use of the Website after any changes constitutes your acceptance of the updated Terms. We encourage you to review this page periodically.

13. General provisions

Severability: If any provision of these Terms is found to be invalid or unenforceable under applicable law, the remaining provisions will continue in full force and effect.

Waiver: Keystone Dentistry’s failure to enforce any provision of these Terms shall not be construed as a waiver of that provision or any other right.

Assignment: Keystone Dentistry may assign or transfer its rights and obligations under these Terms without notice. You may not assign or transfer your rights or obligations without prior written consent from Keystone Dentistry.

Entire agreement: These Terms, together with our Privacy Policy, constitute the entire agreement between you and Keystone Dentistry regarding your use of this Website and supersede any prior agreements.

14. Contact us

If you have questions or concerns about these Terms, please contact us:

Keystone Dentistry 2828 E. 96th Street Indianapolis, IN 46240 (317) 575-1120 reception@keystonedentistry.com