Keystone Dentistry — Privacy Policy 2828 E. 96th Street, Indianapolis, IN 46240 (317) 575-1120 | reception@keystonedentistry.com Effective Date: June 1, 2026
Notice regarding HIPAA & protected health information
This Privacy Policy governs information collected through our website only. The collection, use, and disclosure of your protected health information (PHI) as a dental patient is governed separately by our HIPAA Notice of Privacy Practices, as required by federal law. Our HIPAA Notice of Privacy Practices describes how your medical and dental records may be used and disclosed, your rights regarding your protected health information, and our legal duties with respect to your health information. It is provided to you at your first visit and is available upon request at our office. For questions about your patient records or PHI, please contact us directly at (317) 575-1120.
- Overview
At Keystone Dentistry, we are committed to protecting your privacy. This Privacy Policy describes how we collect, use, and protect information gathered through our website. By using our website, you agree to the practices described in this policy.
- Information we collect
When you visit or interact with our website, we may collect the following:
Personal information: Your name, email address, phone number, and any other information you provide when you contact us or fill out forms on our website.
Usage data: Information about your internet connection, device, and how you access and use our website, including IP address, browser type, browser version, operating system, pages visited, and time spent on pages.
SMS messaging data: If you opt in to receive SMS messages, we will collect your mobile phone number and message content for the purpose of appointment reminders and dental care communications.
Cookies and tracking data: We use cookies and similar tracking technologies to collect usage information and improve your website experience. See Section 5 for more details.
- How we use your information
We use the information we collect to:
- Respond to your inquiries and manage dental appointment requests.
- Communicate with you regarding appointments, reminders, and relevant communications via SMS and email.
- Improve our website and services based on usage patterns and feedback.
- Send newsletters or other communications you have opted in to receive.
- Comply with legal obligations and protect our rights.
We do not sell, rent, or share your personal information with third parties for marketing purposes.
- SMS messaging
By providing your mobile phone number and opting in, you consent to receive SMS messages from Keystone Dentistry related to your dental care, appointment reminders, and other relevant communications.
- Opting out: Reply STOP to any message to unsubscribe at any time.
- Help: Reply HELP for assistance or contact us at (317) 575-1120.
- Message frequency: Varies based on your appointments and interactions.
- Rates: Message and data rates may apply depending on your carrier and plan.
- Cookies
We use the following types of cookies on our website:
Authentication cookies: Used to identify you when you visit and navigate our website.
Security cookies: Used to protect user accounts and prevent fraudulent use.
Analytics cookies: Used to analyze the use and performance of our website.
Cookie consent cookies: Used to store your preferences regarding cookie use.
We use Google Analytics to analyze website usage. Google’s privacy policy is available at policies.google.com/privacy. You may opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout.
You may set your browser to refuse all or some cookies. Please note that disabling cookies may affect the functionality of certain parts of the website.
- Data retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Usage data is generally retained for up to 26 months and resets with each new session or activity. We will delete your personal data upon request unless retention is required by law.
- Disclosure of your information
We do not sell or rent your personal information. We may share your information only with:
- Service providers who assist us in operating our website and delivering services, under confidentiality obligations.
- Legal or regulatory authorities when required by law or to protect the rights, property, or safety of our patients, staff, or others.
Our website uses the following third-party services that may collect data independently:
Google Analytics — Website analytics (policies.google.com/privacy)
Facebook / Instagram (Meta) — Social media links (subject to Meta’s Privacy Policy)
- Third-party links
Our website may contain links to third-party websites. We have no control over the content or privacy practices of those sites and are not responsible for any loss or damage arising from your use of them. We encourage you to review the privacy policy of every site you visit.
- Data security
We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
- Children under 13
Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we learn we have collected such information without parental consent, we will delete it promptly.
- Your rights
Depending on your location, you may have the following rights regarding your personal information collected through this website:
- The right to access your personal information.
- The right to request correction of inaccurate information.
- The right to request deletion of your personal information.
- The right to opt out of analytics tracking via the Google Analytics Opt-out Browser Add-on (tools.google.com/dlpage/gaoptout).
To exercise any of these rights, please contact us at (317) 575-1120 or reception@keystonedentistry.com. For rights related to your patient health information, please refer to our HIPAA Notice of Privacy Practices.
- Changes to this policy
We may update this Privacy Policy from time to time. The “Effective Date” at the top of this page will reflect the most recent revision. Your continued use of our website after any update constitutes acceptance of the revised policy. We encourage you to review this page periodically.
- Contact us
If you have questions or concerns about this Privacy Policy, please contact us:
Keystone Dentistry 2828 E. 96th Street Indianapolis, IN 46240 (317) 575-1120 reception@keystonedentistry.com
Thank you for choosing Keystone Dentistry. Your trust is important to us, and we are committed to protecting your privacy.
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